Style Guide

At Velvet Relax, we understand the power of a strong brand identity. Our Style Guide serves as a compass, ensuring that every aspect of our brand—from design to communication—speaks a consistent language. Welcome to our Velvet Relax Style Guide, your key to understanding the essence of our brand.

The Essence of Our Style Guide

lemon-906141_1280Our Style Guide is more than just a document; it’s the embodiment of our brand’s personality and values. It’s a reference that ensures every piece of content, every design element, and every interaction with our audience reflects who we are.

Our Brand Identity

toner-906142_1280

  • Vision: Our vision is to be a sanctuary of relaxation and well-being, providing a haven for our guests to rejuvenate their minds and bodies.
  • Mission: Our mission is to deliver a holistic experience of tranquility and revitalization, nurturing our guests’ inner and outer well-being.
                    • Values: Our core values include serenity, excellence, inclusivity, and natural beauty. These values guide our brand’s decisions and actions.

Logo and Visual Identity

  • Logo: Our logo is the visual representation of Velvet Relax. It should always appear in its complete form and in its approved color schemes.
  • Color Palette: Our brand colors are Deep Velvet (hex #6A0572), Serene Turquoise (hex #1B98E0), and Earthy Green (hex #45A848).
  • Typography: We use the “Quicksand” font for all our written materials, and “Playfair Display” for special headings.

Design Elements

  • Layout: Our design layouts are clean, elegant, and minimalistic, reflecting the serenity of Velvet Relax.
  • Imagery: Images used in our branding should reflect the essence of relaxation, well-being, and the natural beauty of our surroundings.
  • Graphics: Graphics and icons should have a soft and tranquil style, emphasizing simplicity and harmony.

Content and Copy

  • Tone of Voice: Our brand’s tone of voice is warm, friendly, and professional, offering a conversational touch in our communication.
  • Messaging: Our messaging aligns with our brand’s mission, emphasizing relaxation, well-being, and natural beauty.
  • Writing Style: We follow the Associated Press (AP) Style for our content.

Digital Presence

  • Website: Our website is designed for easy navigation, responsive design, and a user-friendly experience.
  • Social Media: Our social media presence reflects our brand’s personality and is updated with consistency, engaging with our audience in a friendly and informative manner.

Usage Guidelines

  • Use of Brand Elements: Our brand elements should only be used for official Velvet Relax communications, both online and offline.
  • Misuse: Misusing our brand elements is not allowed and can result in legal action to protect our brand identity.

Your Guide to Consistency

Our Style Guide is your roadmap to understanding Velvet Relax. By adhering to these guidelines, we ensure that every interaction with our brand is a true reflection of our essence. The Style Guide is a living document that evolves with Velvet Relax, so always refer to the latest version for any updates.

Download Our Style Guide

For a detailed reference, you can download our full Velvet Relax Style Guide by visiting [Include a link or instructions for where to download the full Style Guide, if applicable].

Any Questions?

If you have any questions or need further guidance on our Style Guide, feel free to reach out to our Velvet Relax support team.